Now before you roll your eyes and ask: What is the apathy have to do with anything? allows me to share my working definition of apathy
A natural instinct, human, common to all of us who constantly encouraged to find a comfort zone, where nothing ever changes.
If you may have a have a have a look at your corporation with an objective, you may find areas that apathy has set in. After all, it's natural. In your organization, apathy may be closer to wear, stagnation, indecision, lack of creativity, lack of motivation, lack of productivity.
Sound familiar today?
According to Maslow's famous book, a theory of human motivation, most of all human behavior back to the basic motivation of conservation and securety. Some may be motivated by the needs of higher level, but as soon as their securety is threatened, they quickly return to self-preservation. This process of finding securety and comfort to create unproductive areas, if left unchecked, results in behaviors which might be normally described as the causes of these problems and inefficiency.
Take the example of a big international company in the food service industry I worked. It had been in operation since 1970 and had grown to a maximum income of over $ 200 munwellion, but had leveled three years earlier and was in the early stages of decomposition. When I began talking to company managers to change into aware of the forces of apathy, the CEO said that we are debt free in five years for working capital to the bank. Why should we be concerned with growth? We do a good job.
The fact thon the president before had not worked well yet adopted is: the only alternative to growth is deteriorating, and each organization must select whether it's essential to achieve growth.
This company and its officers were clearly in the early stages of apathy with all its effects on the decline. My first step was to generate a new level of awareness of the untapped potential available between the management team. From this new level of awareness among the many management team, which began a process of proactive leadership development for each of the top leaders of all levels of the organization.
So what was the results of this new awareness? The company began a new phase of growth in 24 months and never looked back!
The same thing can happen with your corporation. Take a moment to identify key areas where apathy has set in motion and are not growing. Remember that in case you're not growing, is declining. There is no intermediate position in life. His instinct of man wunwell on a regular basis lead to securety always to encourage you to stay where you're and not change.
Achievement begins with awareness, and even with options and effective action. You is normally achieved simply by doing the right things consistently over a time frame. But as they strive to achieve, to avoid apathy always.
It requires constant diligence and focus to stay on track, but do not give up. With ongoing awareness and a dedicated approach, the actualization is only anot far away!
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